Learn how to get your sites ranked with the best

It's all too easy for your Web site to disappear into the black hole that is the Internet, beyond the reaches of even the most diligent searchers. Here's how to make sure your sites get seen.

Search engines are what keep the ever-growing Web navigable. Without these tools we'd all be hopelessly lost, unable to find almost anything of any use. So how do you get your site - whether it is the huge, commercial production you've just landed for your biggest client or your own personal site - into the search engine indexes so people around the world can find your pages?

In this article we'll tell you how to get your Web sites into search engines and directories. The process isn't rocket science, but it isn't exactly easy, either. Just waiting for it to happen without trying any fine-tuning isn't likely to work particularly well, as there are staggering numbers of Web pages being uploaded and updated around the world every day. Sites that aren't well optimised for search engines will rarely do well no matter much effort you make, and those that try to cheat the search engines' indexing and ranking system in some way are more likely to end up blacklisted than anything else.

Fortunately, making search engine-friendly sites isn't particularly difficult. It's generally best tackled right at the start of the site design process, but the techniques can also be applied to existing sites with a fair degree of success.

Next: The Basics


The Basics

Setting the right Keywords

Tricks to avoid

Commercial options

The final word

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Reading matter

It is definitely worth doing some further reading on this subject to broaden your understanding of the issues. I recommend trying one or more of the following books:

Call to Action: Secret Formulas to Improve Online Results

Search Engine Advertising: Buying Your Way to the Top to Increase Sales

Google Hacks

Google Pocket Guide

Be Found: Designing Findable Sites